Systems I've built

Three builds, each a different kind of leak fixed: a funnel that sells on its own, a therapy practice that books itself, and a platform built where off-the-shelf tools stop.

Diet vs Disease, for Joe Leech, RD, MSc

A funnel that has taken 12,400 buyers

12,400 buyers and counting, over ten years

It starts with a file worth keeping: a three-page FODMAP food list, colour-coded into eat, moderate and avoid so it reads at a glance on a phone in a supermarket aisle. The page it lands on doesn't just hand over the PDF. It teaches the reader how to use it in a seven-minute video, then asks a few questions to find the people worth a consult.

Those readers meet an offer that carries a lot on one page: a full program, seven bonuses, written and video testimonials and a guarantee, on a single $29 order. I built the page, the opt-in and payment flow, and the members area every buyer lands in. Then I kept the whole thing running, through offer changes, new lessons and a platform migration.

Built
Lead magnet, opt-in, delivery page with video lesson and quiz, sales page, order flow, members area (12 modules, 54+ lessons)
Platform
ClickFunnels, Wistia, quiz routing and tagging
Running
Ten years: pricing, new lessons, bonus interviews and webinars, fixes
Page one of the FODMAP food list, foods sorted into green, amber and red columns
The lead magnet
Sales page header for the 14-Day Digestive Health Reboot
The sales page
Members area with the lesson sidebar and onboarding video
The members area every buyer lands in

Hayes Practice, for Jay Hayes, gut-brain therapy

A full client system in GoHighLevel

10 automated workflows, two pipelines, three calendars

Jay runs two practices under one name: 1:1 therapy for individuals, and workshops for organisations. One website had to serve both without either feeling like an afterthought. So the booking page asks one question first, then sends each person to their own calendar, form and pipeline.

Behind it, every step that used to be a manual email is a workflow. The PDF goes out the moment someone signs up. A reply turns them into a lead. A booked call moves the deal, a missed one gets a rebook link, and a paid first session lands straight in the calendar. Deals only open when someone shows buying intent, so the pipeline isn't clogged with freebie downloads. The system is built to live in Jay's own account, not mine.

Built
Website, single opt-in lead magnet, booking chooser, pay-and-book first session, professional enquiry form with auto-reply
CRM
Two pipelines, custom fields, three calendars, ten workflows
Platform
GoHighLevel, custom site on Hostinger, dedicated sending domain (SPF, DKIM, DMARC), bot protection on forms
The Hayes Practice homepage: headline 'Calm your gut by working with your brain', Jay Hayes's photo, and a Book an assessment call button
The Hayes Practice homepage I designed and built
How Hayes Practice's 10 workflows fit together

Individuals 1:1 therapy pipeline

  1. 01Downloads the free PDFPDF sent straight away
  2. 02Replies to the PDF emailDeal openedNew Lead
  3. 03Replies to an offer emailDeal moved upHot Lead
  4. 04Books a free callDeal movedCall Booked 07Misses the call: rebook email
  5. 08Shows up for the callAfter-call follow-upCall Completed
  6. 09Pays for a first sessionDeal wonClient
  7. 10Books the first sessionSession confirmed

Organisations The Gut Brain Advantage pipeline

  1. 05Sends a professional enquiryAuto-reply sentEnquiry
  2. 06Books a consulting callDeal movedCall Booked 07Misses the call: rebook email
  3. 08Shows up for the callAfter-call follow-upCall Completed

Chad AI, my own platform

A membership platform, built from scratch

64 lessons, plus AI tools for job seekers

Not every system belongs in GoHighLevel. Chad AI needed things a CRM doesn't do: local payment methods, AI drafts metered with monthly credits that refund when a call fails, and a public portfolio page every member can publish and share.

So I built it from scratch, for Filipinos starting out as virtual assistants. Knowing where GoHighLevel stops is part of the job, and when a client needs something past that line, I can build that too.

Built
Course catalog with free and paid tiers, a 10-module Technical VA course, resume builder, cover-letter generator, job tracker, portfolio builder
Payments
30-day access through PayMongo: GCash, Maya, GrabPay, cards and QR Ph
Platform
Next.js, MySQL, Claude API, Hostinger

Tell me which step is leaking.

Thirty minutes, free. We walk your path from first click to paid client, find the biggest leak, and you leave with the fix — whether you hire me or not.