Diet vs Disease, for Joe Leech, RD, MSc
A funnel that has taken 12,400 buyers
12,400 buyers and counting, over ten years
It starts with a file worth keeping: a three-page FODMAP food list, colour-coded into eat, moderate and avoid so it reads at a glance on a phone in a supermarket aisle. The page it lands on doesn't just hand over the PDF. It teaches the reader how to use it in a seven-minute video, then asks a few questions to find the people worth a consult.
Those readers meet an offer that carries a lot on one page: a full program, seven bonuses, written and video testimonials and a guarantee, on a single $29 order. I built the page, the opt-in and payment flow, and the members area every buyer lands in. Then I kept the whole thing running, through offer changes, new lessons and a platform migration.
- Built
- Lead magnet, opt-in, delivery page with video lesson and quiz, sales page, order flow, members area (12 modules, 54+ lessons)
- Platform
- ClickFunnels, Wistia, quiz routing and tagging
- Running
- Ten years: pricing, new lessons, bonus interviews and webinars, fixes


